That being said--the whole "Missoni for Target launches tomorrow morning" campaign on Twitter really irked me. Go ahead and say you can't release a specific time because you are attempting to avoid a site crash or that you are unsure of when everything will fully be available to purchase. People can handle it. I promise.
Also, I know it's not the capitalist way, but next time please set up quantity limits. Price gougers on eBay are profiting off your company and the poor souls who tried to log on to your website last night only to find nearly everything sold out. And I'm not just talking 1 or 2 inflated auctions. There are over 30,000 search results for "Missoni for Target" on eBay. Do you not take issue with them selling your products for two and three times their retail value? Hardly seems fair.
Just my $0.02.
Readers, what did you think of the Missoni for Target frenzy? Did you get what you wanted? Are you stalking eBay?